Manufacturing Solutions

Put a Personal Face on Websites to Out-Build the Competition

Manufacturers are increasingly turning to the web as a direct sales channel, and end users are increasingly using manufacturers’ websites as a primary source for product information. Because a website is the most public face for a manufacturer they need the ability to make a direct connection with online visitors – or risk finding themselves out-built by the competition.

Digital Element’s IP Intelligence (IP targeting) allows manufacturers to serve targeted product, pricing, and retail location information – in real time. This type of enhanced online targeting helps to improve the relationships between manufacturers and retailers – as well as the end-user communities they serve. Having IP location capabilities makes it easier for buyers to access information and products when researching and shopping online.

Whether your distribution model is direct-to-consumer, retail, or multi-channel, the key focus for manufacturers and their distributors needs to be simplifying and enhancing the online experience for potential buyers. So, why not leverage IP Intelligence to automatically direct buyers to local dealers or retail outlets based on their geographic location? Or, how about creating special online-only promotions to shoppers in areas where there are not any retail outlets that carry your products? For manufacturers selling direct to consumers, why not highlight location-specific product information and availability within a buyer’s area or create regional forums and events designed to build brand loyalty and increase brand recognition?

Benefits of Using IP Intelligence for the Manufacturing Industry:

• Automatically present the nearest dealer or retail locations based on visitor location
• Tailor pricing and show real-time product availability in a visitor’s area
• Work with retail and distributor partners to offer geographically-based incentives and deals to improve sales in specific areas
• Seamlessly direct international visitors, retailers or distributors to county-specific sites
• Leverage visitor location information to ensure that you are not offering online discounts or promotions to shoppers coming from areas served by your partners
• Create location-specific online focus groups to test products or provide feedback on current or planned product offerings
• Leverage location information to recommend specific products that may be regional or seasonal in nature
• Respect local laws or customs by restricting access to certain products based on user location

The IP Intelligence applications highlighted above are just some of the ways this technology can improve the online experience. To learn more about applying Digital Element’s solutions to your specific business needs, simply click here.