Financial Services Solutions

Build and Retain Your Customer Base

Today’s financial services market is ever evolving and often changes in a heartbeat. Whether your focus is insurance, banking, brokerage, lending, or credit cards, building and retaining your customer base is more important than ever. Consumers are searching for stable, trusted financial services partners so it is imperative to show customers and prospects your commitment to personalizing their experience to fit their individual financial needs. For financial services organizations that lack this capability, it can mean the difference between making and losing money.

Digital Element’s IP Intelligence technology allows financial service organizations to seamlessly leverage the power of the Internet to better serve online customers. IP Intelligence non-invasively identifies information about online visitors such as location down to the city level worldwide, allowing content on your website to be dynamically tailored to highlight offers and information unique for each visitor. Instead of presenting one-size-fits-all web content, IP Intelligence allows you to attract and retain customers by positioning your organization as a partner dedicated to serving an individual’s financial needs.

Gone are the days of making your customers dig through web pages to find an ATM, branch or service center closest to them. With IP Intelligence, your website can automatically show customers the nearest facilities based on their geographic location, as well as the lowest available home equity rates based on areas that are most affected by the economic downturn. Consumers have enough on their plates, so offering relevant, customized content makes interactions with your website simple and access to information hassle-free, which can go a long way in building brand affinity and creating solid, long-lasting relationships.

Benefits of Using IP Intelligence for the Financial Services Industry:

• Present geographically relevant content to maintain consistent communications and messaging to customers on a local, regional, national, or global basis
• Simplify the customer experience by automatically presenting the nearest locations of ATMs, stores/branches, sales representatives or service centers
• Instantly present country-specific websites to visitors based on the country in which they live
• Stay competitive by strategically targeting promotions on car loans, home equity lines, and credit card offers based on a visitors' location
• Build a sense of corporate community and goodwill by highlighting philanthropic efforts, financial seminars, or other community-based events within a visitor’s local area
• Present a unified and consistent brand image by creating localized online campaigns that align with targeted offline campaigns

The IP Intelligence applications highlighted above are just some of the ways this technology can improve the online experience. To learn more about applying Digital Element’s solutions to your specific business needs, simply click here.